Its origins date back to October 20, 1984 in La Paz, when Paceña Channel 9 Television, began its transmissions. In the late 80's they changed the name to ATB that until today has remained, one of the most watched Bolivia chains.

The ATB network was characterized by transmitting infatiles segments: Jacky Show in 1993 and Sipiripi since 1995, the latter having a record of child audience, also gaining recognition for Best Children's Program in 1999, series of entertainment from various regions of the world, from the 80' with Live-action series and the 90 series with more domestic production of Tokusatsu genres (both Super Sentai Liveman, Jiban Hero Metal and Power Rangers) and Anime.